In October of 2021, Speedway Motors Museum of American Speed partnered with Herzog Motorsports commemorating the Herzog family’s legacy in the sport of racing. The partnership kicked off a long term display of iconic cars and trucks that raced under the Herzog Motorsports banner from the 1980s through the 2000s.
This exhibit, which is part of an ongoing 90,000 sq. ft. expansion, features Herzog memorabilia, race vehicles including Baja and Pikes Peak-winning trucks, as well as Jimmie Johnson’s NASCAR Busch Series and ASA Monte Carlos.
The collection includes some of the first vehicles NASCAR driver, Jimmie Johnson ever raced. Johnson, a seven-time NASCAR Cup Series champion joined Herzog Motorsports in 1996 and raced for them in off-road, American Speed Association (ASA) and NASCAR competition through 2001.
A number of other racings legends who raced under the Herzog Motorsports banner are celebrated including George Wagenblast, Dave Mason, Danny Ashcraft, Scott Douglas, Larry Ragland and Herb Fishel.
The Herzogs made racing at Pikes Peak an annual event growing more competitive each year. Their biggest year at Pikes Peak came in 2000, with driver, Larry Ragland piloting the GMC Envoy with its straight-six cylinder Vortec engine. Feeling more confident on the hill than ever, Larry won the event overall and was declared "King of the Mountain." This same engine would later power his Baja-challenging Chevy Trailblazer.
Competing in so many types of racing, the Herzog teams were required to source a number of different engines. In 1997, Herzogs were experimenting with an all-electric Chevy S10 program. Then in 1998 and '99 came the V8-powered tube chassis S10 that raced Pikes Peak.
The Pre-runner Silverado played a large role in Herzogs Baja program. The team had been away from desert racing for several years when GM made an offer. The corporation's racing group was asked to bring performance credibility to an all new, mid-sized SUV, being the Chevy Trailblazer. Instead of having traditional V8-power, it was designed around the all-new Vortec inline-6.
The Silverado on display was built as a pre-runner and development truck. Its fully equipped in safety and increased suspension travel intended for scouting ahead in the weeks leading up to desert racing. Herzogs Silverado program served as inspiration for GM's Vortec inline-6.
The Museum of American Speed is excited to partner with the Herzog Motorsports Racing Collection honoring the Herzog family and their legacy in racing history. With their contributions to the Museum, the new addition will allow us to add enhanced displays for NASCAR, off-road racing and growing our already popular land speed drag racing and custom show car displays
Learn more about Herzog Motorsports.